What is your corporate culture?
Quite often the culture is not what is written down on a piece of paper, It does not necessarily reflect the stated values of the organisation. In the ideal case there is a high level of congruency between the stated values and how the organisation is being perceived by its employees as well as its other stakeholders.
Your current corporate culture is a direct reflection of your people. It is what is felt as a result of the values that are being lived on a day to day basis, expressed through the conscious or unconscious language, decisions and behaviours of your people. Fundamentally every member of the organisation influences the culture. Having said that structure, systems and processes encourage certain behaviours and employees tend to model their own behaviours based on what they see from their leaders.
Time for a culture transformation?
The question is whether your current corporate culture is aligned with your stated values. Whether it is aligned with your strategic goals as well as with what your people see as important criteria for a highly performing organisation that achieves those strategic goals. Based on research with over 4000 organisations we know that people in highly engaged organisations have a high level of identification with the corporate culture and feel at home and leaders have a much higher capability to create this culture than in other organisations.
Especially when the organisation is in stagnation, spinning its wheels and not moving from where you are. Or when you are experiencing signs of a toxic culture or when you have low employee engagement it is time for a culture transformation.
Why is it time?
1. Toxic culture – because people spend more time on looking for problems and who to blame then looking for solutions. Because fear in the widest sense is slowing the business down and you want to get the organisation unstuck.
2. Low Engagement – because your organisation is struggling to attract and retain great staff. Because high staff turnover and experiences knowledge drain is costing it dearly and slowing you down unnecessarily.
3. Lack of Ownership and Accountability– because people are delegating decisions upwards and you want people to step up and really own their area of responsibility so you can focus on how to develop the organisation even further. Because a lot gets promised but you can’t rely on those promises cause they are.
4. Poor Communication, Egos and Silo Mentality –because you know that transparent, effective and consistent communication is key. Because you want to encourage the thinking as one team and active collaboration between teams to leverage all the latent potential in the organisation.
5. Increase Agility, Creative Thinking and Decision Making – because in this fast moving environment the speed of yesterday is not good enough any longer. You want to further creative and critical thinking, encourage courageous decisions and working in sprints to create more speed and momentum in the organisation.
What is the value of a cultural transformation?
A cultural transformation will unite the team, bring you more focus and alignment and improve the relationships and communication in the team. As a result, the level of collaboration will go up as will your employee engagement and satisfaction. Happier employees will stay longer and recommend your company to their talented friends and family which will help you attract the more talent. They will also achieve higher sales and increase client satisfaction and engagement which will lead to further sales growth and opportunities.
With a higher level of alignment and a clearer focus there will be less unnecessary discussions, less need for bureaucracy, less time wasted and instead higher productivity, faster decision making leading to higher profitability. Ultimately when all pieces of the puzzles come together equity value increases, which will make the shareholders happy as well.
To inquire about PEAQ’s Cultural Transformation for your organization contact us today by email qa@peaqpartners.com or call us on +41 44 586 86 77.
